Bose – Visual Brand Language
In 2015-2016 Essential worked with the design team at Bose to build a Visual Brand Language to unify the product vision across all consumer categories. The output of this effort was a document that captured an Orientation intended for onboarding designers, Principles guiding the Design Language, and Practices illustrating how the elements could be applied in different product categories.
Lead designer from Essential working closely with the design team at Bose and an external Brand design firm.
Project completed: 2016 @ Essential
The products released from 2018 onward reference the design language and strategies developed during this program.
EMC Servers
In early 2014 we collaborated with the design team at EMC to evolve the VMAX line of products to meeting marketing requests for a bold updated to the series of servers.
Lead designer from Essential working closely with the ID team at EMC.
Project completed: 2014 @ Essential
http://www.emc.com/en-us/storage/vmax-all-flash.htm
Kurzweil
Working closely with the client, pro users, and the manufacturer, we developed an intuitive interface that accommodated legacy professional users and simplified the complex system for new users. A major challenge was updating and integrating the highly complex hard and soft interfaces in a configuration that new users would understand.
Role: Design Lead for control panel development. Support designer of chassis ID.
Project duration: 12.2010 – 03.2011 @ Essential
Project status: Evidence of our design influence is seen on many released products, but the full embodiment of the design vision has not been produced due to the niche market for a full-featured product.
First Years Video Monitor
Project completed in 2010 @ Essential
Hughes – HT2000W Modem
Project completed in 2014 @ Essential
ESCORT – MAX360 Radar Detector
Project completed in 2013 @ Essential
ESCORT – MAXII Radar Detector
Project completed in 2011 @ Essential
